Start-up lies: 4 lame excuses for not starting your own business

I often get asked why I did not create Think Natalia earlier in life. A bold, honest answer is: Lame excuses. I was (too) scared. I lied to myself; and I did not believe in all of my capabilities.


This is the reason why I decided to share my four lamest excuses that stood in my way towards setting up my own business earlier with you today. Please do not get me wrong. I do not blame myself. I “just” share my experiences with you, which will hopefully encourage you to push trough your doubts and fears.


Lame excuse no.1 for not starting your own business…


…I am too inexperienced


After my first job I realized that I know quite a bit about how the job market and business world function. But I wanted to gain more experiences – just to be sure that I really “got it”. Guess what happened after my second job? Exactly… Destination addiction at its best.


During a long sabbatical I discovered that we are never ready. Never experienced enough and that life is a journey of growth and development. I also learned that if you are passionate about something, obsessed with your idea, you will find a way to make it happen. No matter how old, young or experienced you are. It is all about the mindset. Develop a positive attitude, mingle with like-minded people and off you go. Create!


No. 2: I do not have enough money


The amount of cash you need for your business heavily depends on your services/products resp. your business model. If you plan to set up a one-man show business – e.g. as a speaker, coach, author – the amount of money you need is relatively low. Especially when you do not aim at opening branches all over the globe and do not want to hire more than seven people one day.


Your office is your living room, a web page costs almost nothing. You already have a laptop, a smart phone, a Twitter/Facebook account and internet connection. What else do you need? If you have not saved up money, start as a freelancer (Dale Partridge started as a freelancer as well!) and work yourself up to your own company trade license.


3. A meaningful business cannot be a lucrative biz


Once again: Wrong. You can create a meaningful, value adding, sustainable, morally flawless business and earn enough money to live the lifestyle you want. Derek Sivers taught me that your business is your world, your bubble, which means you create the rules for it (accept for a few legal rules that need to be accepted). How you make money, when and how much you work and how much cash you make – it all depends on your decisions and time invested.


Do not allow anybody to convince you of anything else. Of course it is always good to listen to constructive feedback and get some new insights but do not allow people who gave up on their dreams and themselves to drag you down on their level of mediocrity. Life is phenomenal. Join me in celebrating it!


Last but not least, no. 4: I genuinely dislike accounting


So what? Everyone is great at something and not so great at other things. We all have some skills we shine at and some skills we outsource – if needed. Do you repair your car or do you bring it to the workshop? Anyway, I am fascinated by and passionate about human behavior and I am not excited about invoices and accounting. Once again: So what?


John Maxwell taught me that if I do not focus 70% of my time on things that are my key competencies, I waste my previous time. Robin Sharma told me to focus on my main skills and master them – which means not fixing what I am not great at. My financial understanding may not be on the level of a CFO of a multinational. But that is ok as Think Natalia never will be a corporate company. I want it to grow to a certain level only. And for my current stage of growth I know enough.




We are where/who we are in life because of the lame excuses we keep on telling ourselves. In other words: We lie to ourselves, which results in emotional, at a certain stage even in physical, pain as we do not live our own “truth”.


If you consider yourself an entrepreneur and want to set up a business that makes a difference, do not wait. Have the courage to look your fears and doubts into the eyes. Yes, it is challenging. No, it is not easy. But it is worth it.

6 thoughts on “Start-up lies: 4 lame excuses for not starting your own business

  • Wow! I’m inspired… actually I’m still giving myself this lame excuses, and the ugly true is: the fear of failure! I’m working on it, but still…
    Thank you for this post! ❤️🎁

    • Thank you for the kind feedback, Alana. You only fail if you give up and stop trying. Everything else is an opportunity to learn. 😀 All the best, Natalia

  • I was just randomly looking on instagram, and swiped until I saw your page. Wow, you just kick started me/ inspired me towards my dream…. thank you!

    • You are welcome, Sean. I am really glad to hear that. Keep me updated! 🙂

  • I admire you dear;). Thank You so much for bringing your gifts to the world. I am waking up to the idea of creating my own business now. It is scary, but at the same time it feels so exciting. I think creativity is what makes us alive and I am planning to incorporate that exactly. Sometimes things start as a hobby, but as time goes buy we realize that our hobby may become something meaningfull, and we can share that with the world. 🙏❤️🌺

    • Thank you, Beautiful. I felt the same. For me, it all started with a blog as a creative outlet. I then stumbled upon public speaking, read more and more about social media as I find it fascinating and there you go – here I am two years later. 😉 Wishing all the best on your journey! I am sure it will be an epic one! 😀 Let me know how it goes.

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